Bringing nurse-led concierge recovery online
Services
Web Design · UI/UX · Copywriting
Industry
Healthcare
01
We designed a calm, polished site that matches the level of care patients get in person. Someone getting ready for surgery, and the surgeon referring them, can tell right away that they are in good hands.
02
Surgeons send a lot of the business, so we gave them a page of their own. It shows the partner practices and what their surgeons say about working with the nurses, which makes the referral an easy decision.
03
Every page leads to a Book a Consult form that asks for the procedure date and surgeon, so the team has what it needs before the first call. A simple three-step process and a Local Support section for Dallas, Fort Worth and Austin answer the common questions before patients reach out.
04
The PC monogram and warm neutrals set a calm tone that fits a service built around rest and recovery.
05
Large serif headlines carry the brand's message, and real words from the surgeons they work with back it up.
06
Patients see every step before they book, from the care plan consultation and surgery prep to one-on-one nursing at home or in a partner hotel.
07
The partner hotels and every service, from overnight nursing to IV therapy, are easy to scan in one place.
08
Brand concepts for the recovery itself, like a welcome card and a door hanger in the same warm palette.
09
Most patients plan their recovery from their phone, so every page, including the booking form, works just as well on a small screen.
10
Instrument Serif for headlines, Karla for everything else, and a palette of espresso, walnut, saddle, linen and cream.
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