Website Redesign Cost in 2026 (and a Checklist Before You Start)
Explore more articles from The Omis Blog.
Most small business website redesigns cost between $5,000 and $30,000 in 2026. Larger company sites usually run $30,000 to $100,000, and complex ecommerce or enterprise sites can go well past that. The price depends mainly on page count, how much custom design you need, who writes the content, and what the site has to connect to.
Those are wide ranges, so here's how to figure out where your project lands, and what to do before you ask for quotes.
Typical Website Redesign Costs by Project Type
These ranges reflect what agencies and experienced freelancers in the US commonly charge. Your quotes may vary by region and scope.
Template refresh ($2,000 to $5,000): new theme, updated colors and fonts, light content edits. Good for very small sites on a budget.
Small business site ($5,000 to $15,000): 5 to 15 pages, custom design, basic SEO setup, contact forms.
Growing business site ($15,000 to $40,000): 15 to 40 pages, strategy, copywriting, CMS for blogs or case studies, integrations with your CRM.
Company or B2B site ($40,000 to $100,000): research, brand work, dozens of pages, multiple audiences, advanced integrations.
Ecommerce redesign ($15,000 to $100,000+): depends on product count, custom features, and platform migration.
For a full breakdown of why some sites are nearly free and others cost six figures, read Why Some Websites Are Free and Others Cost $100K.
What Drives the Cost of a Redesign
Number of unique page templates
Pricing follows unique layouts more than total page count. A site with 50 blog posts that share one template costs less than a site with 15 pages that each need a custom layout.
Strategy and research
Discovery work like stakeholder interviews, competitor review, analytics review, and sitemap planning adds cost up front. It also prevents rebuilding pages later because the plan was wrong.
Copywriting
Writing content is often the most underestimated part of a redesign. Professional website copy usually adds 15% to 30% to a project, and it has a big effect on conversions.
Platform and integrations
Connecting your CRM, booking system, payment tools, or member portals adds development time. Moving to a new platform adds migration work.
Brand work
If your logo, colors, and messaging also need updating, budget for brand identity work before or alongside the redesign.
SEO protection
If your current site gets meaningful traffic, the redesign needs URL mapping, redirects, and SEO checks. Our website migration SEO checklist covers what that involves.
Hidden Costs to Plan For
Platform and hosting fees: from about $10 to $50 a month on most builders, more for large sites or ecommerce.
Premium plugins or apps: forms, booking, search, or ecommerce add-ons.
Photography and video: custom shoots make a big difference and are often billed separately.
Stock images and fonts: licensing fees for commercial use.
Ongoing maintenance: updates, backups, security, and small edits after launch.
Content entry: moving dozens or hundreds of blog posts and products takes real time.
Agency vs Freelancer vs DIY
A DIY site on a builder can cost a few hundred dollars plus your time. A freelancer is often the most affordable custom option for small sites. An agency costs more but covers strategy, design, copy, development, and SEO with one team, and usually has a process that keeps the project on schedule.
The right choice depends on what the website needs to do for your business. If your site is a main source of leads or sales, the cost of a site that doesn't convert is usually higher than the cost of doing it right.
Website Redesign Checklist: Do This Before You Get Quotes
Define the goal. More leads, higher-quality leads, more online sales, better recruiting, or a brand refresh. Pick one primary goal.
Pull your numbers. Monthly visitors, conversion rate, top pages, and top traffic sources from Google Analytics and Search Console.
List what's working. Pages that rank, bring in leads, or get good feedback. Protect these.
List what's broken. Slow pages, confusing navigation, outdated content, hard-to-edit sections.
Collect examples. Three to five sites you like and why. Specific notes help more than links.
Decide who writes the content. Your team, the agency, or a mix. This affects price and timeline more than anything else.
List your integrations. CRM, email marketing, booking, payments, chat, analytics.
Set a budget range. Sharing a range helps agencies recommend the right scope instead of guessing.
Pick a decision maker. Projects stall when approvals bounce between too many people.
Plan for after launch. Who will update the site, and will you need ongoing maintenance or SEO?
How Long Does a Website Redesign Take?
Most small and mid-size redesigns take four to ten weeks from kickoff to launch. Content delays are the most common cause of slipping timelines. Our post on how long it takes to build a website breaks down each phase.
Is a Redesign Worth It?
A redesign pays off when the new site clearly does more for your business than the old one. When Black Saddle, a private credit firm, rebuilt its site with us, the goal was a site that matched the caliber of the firm for investors and partners. Defining that goal up front shaped every decision after it.
If you're weighing a redesign, start with the checklist above. When you're ready for a quote, our website redesign team can scope it with you.
Want help with this? Explore our Website Redesign, Strategy & Consulting, and Website Copywriting services, or request a quote.
